What's the point? Really what is the point of measuring anything if you don't move on the information gathered? Analytics is like any other business movement that has taken place in the last 3 decades. If you use it, and by that I mean not paying lip service, then analytics and measurement can be great tools that will allow you to make informed decisions for your business.
If you do not use the information then you are just like the other 90% of companies who are struggling. Your information be it about your website, your process, your finances, whatever you are measuring, is just keeping the paper industry in business if you don't do anything with the information. Most people when asked what measuremnts they are taking can tell you. Others can't. Others still measure just a little of everything. Just enough to make it a pain to everyone involved. Kind of like a bad soup mix.
So, what's my point?!? Good grief, if you are going to measure anything use the information for something other than a door stop.
My company:
www.theromgroup.com
My linkedin profile:
http://www.linkedin.com/in/autenjim
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